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The Sydney Morning Herald · Emily Kowal · 16 August 2026

‘Disaster waiting to happen’: Parents demand schools revise social media policy

An SMH exclusive reporting that parents are demanding the NSW Department of Education overhaul its social media policy after research showed how easily student photos published by schools can be mass-harvested using AI. The department responded that social media is an “important tool” for schools and that it advises a “risk-based approach”, and said there had been no directive for schools to increase posting.

“Do they not realise that all the photos they publish publicly are so easily data harvested by anyone? It’s a disaster waiting to happen.”

Kara Jade, Newcastle parent, quoted in the article

The audit this reporting draws on is published in full, with its methodology and its limitations, on The Audit. The two government documents in conflict are quoted side by side on Conflicting Advice.

Coverage of this research

The featured piece above is the only coverage of this research so far. Further items will be listed here as they run.

The wider story in Australian media

A record of what has been published, not an endorsement of it.

8 August 2026
The Courier-Mail · Lauren Novak · 8 August 2026
Experts warn that covering a child's face or school logo with an emoji gives false confidence, because AI can reconstruct or face-swap the image and reverse image search can find uncovered photos posted elsewhere, including by schools. Reports that South Australia's public schools chief has reminded principals to review how images of students are collected, approved, published and stored.
7 August 2026
The Educator K/12 · Brett Henebery · 7 August 2026
Trade coverage of the eSafety advisory framed around school leaders reconsidering which images they publish. Sets out eSafety's recommended response within 24 hours of a school being targeted: collect evidence, report to platforms, communicate carefully with families, and monitor for content resurfacing.
6 August 2026
Port Stephens News Of The Area · Althea Guinsberg · 6 August 2026
Regional NSW coverage of the eSafety advisory, localised to Port Stephens schools. The masthead contacted several local public and independent schools; the public schools referred enquiries to the NSW Department of Education. Port Stephens MP Kate Washington is quoted.
5 August 2026
Education Today · No byline · 5 August 2026
Trade write-up in Education Today's Technology section reproducing the eSafety release closely, under the standfirst that deepfakes and staff ratings are attacking schools.
31 July 2026
The Courier-Mail · Madonna King · 31 July 2026
The News Corp network's flagship piece on the eSafety advisory, reporting that schools nationally have begun removing identifiable student photos from websites after expert advice that images are being harvested for bullying, blackmail and child sexual abuse material. Reports that two-part consent forms separating internal from external use are likely.
29 July 2026
Sunrise (Seven Network) · No byline · 29 July 2026
Sunrise segment on the sector response, leading on Goodstart Early Learning banning class photography.
29 July 2026
Education Matters Magazine · Meg Kennedy · 29 July 2026
Sets out the advisory's operational recommendations and the factors eSafety asks schools to weigh before posting.
29 July 2026
7NEWS Sunrise · Aimee Edwards · 29 July 2026
Political and sector follow-up to the advisory. Goodstart Early Learning banned commercial class photography citing manipulation risk, and Employment Minister Amanda Rishworth and Nationals Senate Leader Bridget McKenzie were interviewed on where responsibility sits.
28 July 2026
The Sydney Morning Herald · Emily Kowal · 28 July 2026
Goodstart Early Learning, with more than 660 centres nationally, has banned commercial class photography citing the risk of photographs beyond its control being manipulated. Quotes UNSW professor Michael Salter on image scraping at scale.
28 July 2026
The Conversation · Lauri Parr, Curtin University · 28 July 2026
Published the same week as the eSafety Commissioner's advisory to schools, this piece sets out four questions for anyone posting images of children online. It cites the Commissioner's advice directly and the reported rise in imagery harvested from school social media accounts and websites being used to generate AI abuse material.
28 July 2026
Nine.com.au · Adam Vidler · 28 July 2026
Nine's digital write-up of the eSafety advisory, built around the Commissioner's quotes and listing the regulator's pre-posting checklist for schools.
28 July 2026
Have a Go News · 28 July 2026
An independent Western Australian community publication's write-up of the advisory for a seniors readership.
28 July 2026
EducationHQ Australia · EducationHQ News Team · 28 July 2026
Education trade coverage of the eSafety advisory. Reports that images harvested from school social media accounts and websites are being turned into deepfakes, face swaps, memes and fabricated stories about staff, and that eSafety is urging schools to weigh privacy risks before posting and to establish consent and complaints processes.
28 July 2026
Education Review · Rebecca Cox · 28 July 2026
Trade report on the advisory. Member-gated after the opening paragraph.
28 July 2026
ABC Radio National · Flint Duxfield · 28 July 2026
A Radio National Hour segment on the eSafety Commissioner's July 2026 advisory to schools, covering how photographs posted to school newsletters, websites, Facebook and Instagram can be manipulated into sexualised deepfakes. Features UNSW criminology professor Michael Salter, who directs the Australasian hub of Childlight.
28 July 2026
9 News Australia · No byline · 28 July 2026
9News television package on the advisory.
28 July 2026
7NEWS Australia · No byline · 28 July 2026
7NEWS television package on the advisory, reporting a sharp rise in image-based abuse of school staff and students.
28 July 2026
7NEWS · James Carmody · 28 July 2026
7NEWS's main online article on the advisory, with original reporting from cyber safety educator Paul Litherland and examples of schools hiding faces, using AI-generated fictional pupils in advertising, and password-protecting newsletters.
28 July 2026
10 News (Network 10) · No byline · 28 July 2026
The most critical broadcast coverage located. Leads on Australia's secondary school principals saying they are terrified and appalled by the advisory, and frames it as a warning to parents as well as to schools.
27 July 2026
The Sydney Morning Herald · Emily Kowal · 27 July 2026
Reports the eSafety Commissioner's advisory to schools and the volume of complaints behind it, with experts warning it is no longer safe to publish images of students online. Notes that the Herald has observed a sharp increase in schools sharing images of students and teachers to boost enrolments and build community.
21 July 2026
The Sydney Morning Herald · Emily Kowal · 21 July 2026
Documents a sharp increase in NSW schools, especially public schools, creating Instagram and TikTok accounts featuring students and staff in viral trends, driven by competition for enrolments. Reports schools hiring social media managers and the NSW Department of Education secretary taking part in trending videos, alongside a growing child-privacy backlash.
30 June 2026
EducationHQ Australia · EducationHQ News Team · 30 June 2026
Coverage of the NSW Auditor General's finding of significant gaps in how the NSW Department of Education oversees student information security and privacy, with principals carrying technical and legal responsibility without sufficient departmental support. Consent to publish images of students is named as one of the four main areas on which schools sought legal advice.
15 June 2026
The Courier-Mail · Rosalee Chapman · 15 June 2026
Reports expert warnings that photographs of children posted by Queensland public schools to their social media pages could be harvested to make AI-generated child sexual abuse material. Quotes Childlight's Professor Jon Rouse arguing that current eSafety guidance and Queensland curriculum frameworks on school social media predate the threat.
21 May 2026
The Daily Telegraph · Mary Papadakis · 21 May 2026
Gippsland's Rosedale Primary School, believed to be one of the first Victorian state schools to do so, told families it will no longer post recognisable student photographs on Facebook and will move images to its Compass school management system. Includes the Victorian Department of Education policy position and new national guidelines from University of Wollongong researchers.
28 April 2026
EducationHQ Australia · Sarah Duggan · 28 April 2026
Cybersafety expert Susan McLean warns that lax photo-permission practices are letting external presenters unlawfully publish images of students to promote their businesses, and are exposing schools to legal risk including family court subpoenas where orders protect particular children. A direct critique of permission to publish consent design: McLean argues informed consent must specify each use rather than relying on bundled or yes-or-no forms.
19 April 2026
ABC News · Lottie Twyford · 19 April 2026
Brigidine College in Brisbane stopped publishing recognisable photographs of students on its official social media accounts, limiting shareable imagery to side profiles, large groups and rear views, to reduce the risk of AI image manipulation. Griffith University criminologist Danielle Harris backs the change and argues other schools should remove identifiable student photographs altogether.
9 February 2026
The Sydney Morning Herald · Marie El Daghl · 9 February 2026
A first-person column by a communications specialist whose child's school had the photographer take individual student photos and stitch them into a class photo using AI, raising questions about where those images are stored and which AI tool they were fed into.
28 January 2026
The Daily Telegraph · Susie O'Brien · 28 January 2026
Reports the first wave of Australian schools removing identifiable student photos from Instagram and Facebook over deepfake fears, naming St Hilda's Anglican School for Girls in Perth and St Joseph's College in Echuca. Includes a Mentone Grammar principal predicting schools will soon use AI-generated images in place of real students for marketing.
27 January 2026
Herald Sun · Mary Papadakis and Carly Douglas · 27 January 2026
The AFP and child safety experts warn that back-to-school photographs containing school logos, street signs and student names can be used to build a profile of a child for grooming or to create sexually explicit deepfake material. Includes Alannah and Madeline Foundation survey data and comment from the Australian Primary Principals Association.
18 December 2025
The Sydney Morning Herald · Shona Hendley · 18 December 2025
Mainly about parental sharing after the under-16 ban, but contains a substantive section on schools continuing to publish children's images. Quotes Kirra Pendergast on the contradiction of schools posting student photos to platforms students are banned from, and Tiffani Apps on research into how schools share children's data on public social media pages.
26 August 2025
The Monthly · Christine Kenneally · 26 August 2025
A feature built around Melbourne lawyer and AI ethics expert Kobi Leins, whose daughter was removed from a SEEK holiday tech program after Leins struck out the photo and video release clause on the consent form. The piece argues Australian law leaves children's image privacy almost entirely unprotected, drawing on the LAION dataset finding, including images uploaded by schools, and the Victorian deepfake case.
7 August 2025
The Daily Telegraph · Kate Uren · 7 August 2025
Reports that Meta has admitted using public Facebook data, including photographs of children posted on public pages, to train its Meta AI app. Focused on parent-posted images rather than school-posted images, but establishes the mechanism that applies to any public page.
26 June 2025
The Australian · Joanna Panagopoulos · 26 June 2025
The eSafety Commissioner calls on schools to report criminal deepfake incidents to police and releases a guide for schools on managing deepfake incidents. Notes that nude images of female students are being created from school formal and yearbook photographs.
10 February 2025
The Conversation · Karley Beckman and Tiffani Apps, University of Wollongong · 10 February 2025
Written for parents receiving a school permission to publish form. Explains that Australian privacy regulation requires informed consent before a school publishes a student's personal information, including photographs and video, on any online platform, and sets out three questions parents should ask before signing.
10 February 2025
Illawarra Mercury · Tareyn Varley · 10 February 2025
A Wollongong mother ticked the do-not-publish box when enrolling her two children, then found both children's faces in a video on the school's Facebook page because their teachers were unaware of the no-permission status. The school initially asked her to let it go. The piece draws on University of Wollongong researchers Karley Beckman and Tiffani Apps, and quotes an anonymous teacher on the workload of photographing activities and then editing out non-consenting students.
29 January 2025
ABC News · Tatenda Chibika · 29 January 2025
The Australian Federal Police and the eSafety Commissioner advise caregivers to consider what back-to-school photographs they post and who can see them, warning that publicly visible images and the details they reveal, including school name, uniform and location, can be misused. Addressed to parents rather than to schools.
26 November 2024
The Conversation · Catherine Jane Archer, Giselle Woodley and Katrin Langton · 26 November 2024
An explainer on the risks and benefits of posting children's photographs online, drawing on Australian survey data. Its school-relevant advice is that parents should review the policies of institutions their child belongs to and check whether those institutions seek children's consent before photographing them.
24 July 2024
The Conversation · Karley Beckman and Tiffani Apps, University of Wollongong · 24 July 2024
Examines how Australian schools use children's images on social media and school websites, and what the Australian Privacy Principles require of them. Identifies three gaps in school consent practice: no platform-specific consent options, unclear procedures for families who decline, and minimal involvement of the students themselves.
9 July 2024
ABC News · Ange Lavoipierre · 9 July 2024
Follow-up to the LAION-5B finding, examining who bears responsibility when children's images end up in AI training data. Confirms images were taken from places people assumed were private, including school websites and personal blogs. LAION's position is that responsibility sits with whoever published to the public internet.
3 July 2024
The Guardian Australia · Josh Taylor · 3 July 2024
Human Rights Watch found 190 photographs of Australian children in the LAION-5B dataset used to train AI image generators including Stable Diffusion and Midjourney. Researcher Hye Jung Han told Guardian Australia the images were taken from photo and video sharing sites as well as school websites, including pages schools had assumed were effectively private because they were unlinked and not indexed by Google.
3 July 2024
The Conversation · Katharine Kemp, UNSW · 3 July 2024
Legal analysis of the LAION-5B finding focused on what Australian privacy law can and cannot do about children's images being taken into AI training data. References schools generally as institutions that photograph children rather than as a confirmed dataset source.
3 July 2024
SBS News · Sydney Lang · 3 July 2024
An SBS News In Depth episode on the Human Rights Watch finding. The episode is explicit that a significant share of the images came from school websites, from sections schools had used to share event photographs with parents and believed were not publicly accessible, and that some images carried full names, ages and school information.
3 July 2024
Bendigo Advertiser (AAP) · Jennifer Dudley-Nicholson, AAP · 3 July 2024
AAP wire coverage of the Human Rights Watch finding that photographs of Australian children were taken into the LAION-5B dataset. Notes that some images came from restricted sources including unlisted YouTube videos and school websites, used without parental consent, and that removing images from a dataset does not undo their use in already-trained models.
3 July 2024
ABC Radio Sydney · Angela Catterns, with Ange Lavoipierre · 3 July 2024
A Sydney Breakfast interview on the discovery of roughly 190 images of Australian children in an AI training dataset and what AI systems may do with that data. The segment does not name school websites as a source.
3 July 2024
ABC Radio (AM) · Ange Lavoipierre · 3 July 2024
An AM segment on the Human Rights Watch finding that Australian children's photographs, names, locations and ages were taken into the LAION-5B dataset without consent. Hye Jung Han describes finding a newborn and girls in swimsuits at a school sports carnival, and notes that once models have trained on the images the harm cannot be reversed.
3 July 2024
ABC News · Ange Lavoipierre · 3 July 2024
Reports the Human Rights Watch finding of 190 identifiable Australian children in the LAION-5B dataset used to train Stable Diffusion and Midjourney. The images carried identifying detail including names, locations and ages, and were sourced from YouTube, Flickr, blogging platforms and school websites. Removing links from the dataset does not remove what trained models have already learned.
29 June 2024
The Age · David Swan · 29 June 2024
An investigation into nudify apps and their use against Australian schoolchildren. Central to the school-imagery question is the eSafety Commissioner's explanation that offenders no longer need many source images and can simply harvest them from social media.
15 March 2024
The Sydney Morning Herald · Nell Geraets · 15 March 2024
An explainer on photo etiquette for children's images quoting ARC Centre of Excellence for the Digital Child researchers, including a section on photographs taken at schools and sports clubs and how parents can request removal or blurring of uniforms and identifying features.
16 July 2021
The Conversation · Joshua Rosenberg, University of Tennessee · 16 July 2021
Reports a large-scale study of school Facebook pages which found schools routinely publish photographs of identifiable students alongside their full names, visible to anyone including data miners and facial recognition firms. The underlying dataset is United States schools, not Australian, though the piece ran in The Conversation's Australian edition. It remains the landmark quantification of this practice.
4 December 2019
The Educator K/12 · Brett Henebery · 4 December 2019
Early trade coverage of school image-sharing and consent practice, reporting that schools were receiving increasing parent complaints about photo sharing and consent procedures, and advising schools to centralise communications through their own channels rather than relying primarily on third-party social media.
19 May 2019
The Sydney Morning Herald · Pallavi Singhal · 19 May 2019
Landmark early coverage of NSW Department of Education permission to publish practice. Forms for major departmental events were changed from a separate opt-in for name and photo publication to a blanket acknowledgement that participation includes publication to social media. Wollongong parents who objected were told there was no other option than a blanket rule. A privacy expert warns the approach risks scrutiny from the state privacy body.
22 March 2018
The Educator K/12 · Brett Henebery · 22 March 2018
Argues principals underestimate the privacy implications of publishing student images. Colin Anson describes founding pixevety after his eight-year-old daughter's photographs were published by her school without parental consent. Frames posting student images on social media as a potential breach risk under the Australian Privacy Principles.
18 August 2016
The Australian · Mark Schliebs · 18 August 2016
Pre-AI coverage of the image-harvesting risk. A website solicited and published photographs of girls from more than 70 Australian schools, obtained from social media sites and across the internet, without the girls' knowledge. Queensland Police said the site did not appear to contain child exploitation material. NSW Police contacted the state Education Department.
How this list is maintained

Every item was opened and read, and its date and byline checked, before it was listed. Nothing is here on the strength of a search result. Where a byline or date could not be confirmed, the entry says so instead of guessing.

Working on this story?

The press kit has the statistics, the methodology, both source documents and the dataset on request. Corrections and missing coverage to hello@algorithms.technology.